IBM Hops on Big Data Analysis Band Wagon
Just last week, I wrote a post about the meaning of the HP-Autonomy and Oracle-Endeca deals in the context of bringing meaning to big data in the enterprise. Just this week at IBM's Information on Demand & Business Analytics Forum in Las Vegas, Big Blue announced a big data analysis system of its own -- And it didn't require any high profile acquisition.As I wrote last week, this smacks of a trend and it should because companies are dealing with more and more data across multiple systems both inside and outside the firewall every single day. That IBM has a solution should not come as a surprise to anyone.In typical IBM fashion, this solution spans products in a series of offerings that are designed to help users get at the most important data to help them to best accomplish their jobs.As is typical in these offerings, it's not just looking at data inside the organization, it's analyzing Twitter and Facebook and even video and weather data to try and make sense of how it all fits together for your particular organization's needs with what appears to be an emphasis on customer sentiment and building a better understanding of what your customers are saying.
The fact is, there is so much data out there and that's become more of a curse than a blessing. In fact, an IBM study of 1700 Chief Marketing Officers found that a full 71 percent stated they were unprepared to deal with the amount of data they have to process today.
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IBM's solution includes a Hadoop data analysis tool, IBM claims can be up and running in 30 minutes (call me skeptical), and an iPad app that lets users find and analyze this data from the iPad on the fly from anywhere there is an Internet connection. There's also a cloud-based app for those who want to pay as they go.
It even includes a web site for educational purposes where users can learn about how to use these tools most effectively. All of this is typical IBM when it comes to a product launch of this type.
As we know by now knowledge is power in business and the more you can cull about your customers the better you can understand and present information to them that they care about. But it's clear this about more than just learning more about how people shop. There's a lot of data in every enterprise and if you can find ways to understand and exploit that data -- all data, regardless of where it lives or what its purpose -- you can run your business more efficiently.
And that's where I think this is ultimately leading, building a broad understanding of all the content inside and outside the firewall. It's a tall task, but these products show that vendors believe they can begin to tackle it and find ways to help you control the content.