Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders
by John C. McCarthy
The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS 2.0). This report examines this ongoing evolution and identifies the key challenges providers face in pivoting to this new model successfully. It assesses the best practices and strategic investments required in areas such as IP and solution accelerator development, new sales practices, and domain-led solution engineering.
Read the Forrester Analyst Report to learn about the wholesale changes businesses are making to their go-to-market strategies.